Jackie Cooper BMW

Certified Center

Main Menu

Call

Shop at Jackie Cooper BMW MINI

Browse All Inventory

Browse New Inventory

Browse Pre-Owned Inventory

Executive Demos

What is BMW Certified Pre-owned?

Sell or Trade

Specials
Finance
Service & Parts
About
Blog Cover Image

All posts

Discover the BMW Luxury Package: Elevate Your Driving Experience in Edmond, OK

Published on Nov 18, 2025 by DDM Devs

W

hen it comes to combining sophisticated design, cutting-edge technology, and unparalleled comfort, the BMW luxury package stands as a hallmark of automotive excellence. For drivers around Edmond, OK, Mustang, and Bethany who seek to enhance their BMW experience, understanding what a luxury package offers is

essential. Whether you're exploring options for your daily commute or elevating your family journeys, the right package can transform your BMW into a sanctuary of refinement and innovation. At Jackie Cooper BMW, located at 14145 N Broadway Ext, Edmond, OK 73013, we invite you to explore how these packages can fit your lifestyle. Please feel free to contact us at (405) 755-3600 for personalized guidance and to schedule a test drive.

Table of Contents

BMW Luxury Package

What is the BMW Luxury Package?

BMW's luxury packages represent a tailored approach to enhancing your driving experience by merging aesthetic upgrades, comfort innovations, and advanced technology. These packages vary by model and market but typically include several key components:

Luxury Seating Package
Designed to maximize driver and passenger comfort, this package features heated, ventilated, and multi-contour-adjustable front seats, often with massage functions. Specific models extend these comforts to rear passengers, offering heated seats, reclining options, and even tablet mounts.
Luxury Line Package
This package is primarily an aesthetic upgrade, adding distinctive chrome exterior accents and refined interior trims to elevate your vehicle's visual appeal and presence on the road.
Premium Package
Includes tech and convenience features such as remote engine start, wireless charger, premium Harman Kardon sound system, and a head-up display.
Executive Package
Builds on the Premium Package by introducing luxurious touches like ceramic control knobs, power rear and side window shades, panoramic glass roofs, and advanced safety technologies.
Additional Upgrades
Depending on the BMW model, other features may include exclusive interior materials like Nappa or Dakota Leather, soft-close automatic doors, and expanded driver assistance systems.

For Edmond and Moore residents who enjoy both city driving and weekend adventures, these packages ensure your BMW stays at the forefront of comfort and innovation.

At Jackie Cooper BMW, we encourage you to explore the All New Vehicles featuring these luxury enhancers, or browse All Used Vehicles for exceptional value.

Most Luxurious BMW

Which BMW is the Most Luxurious?

BMW's commitment to luxury reaches its zenith in flagship models that combine cutting-edge performance with opulent appointments. The BMW XM, for instance, stands as the pinnacle of luxury SUVs, boasting a potent 4.4-liter twin-turbo V8 engine paired with an electric motor, yielding up to 748 horsepower in its Label Red edition. This electrified powerhouse features adaptive M suspension and intelligent xDrive all-wheel drive, delivering dynamic handling without sacrificing comfort. Its plush leather interiors, advanced infotainment, and electric range of approximately 30 miles make it a prime choice for discerning buyers from Piedmont to Choctaw who demand both power and progressive technology.

Similarly, the BMW i7 redefines electric luxury sedans with up to 650 horsepower, expansive interior space, and advanced driver assistance systems. Its fully electric drivetrain offers an impressive 560 km driving range, making it an ideal model for eco-conscious executives in Guthrie seeking zero-emission sophistication.

BMW XM Luxury SUV
Peak Luxury Performance
The BMW XM combines 748 hp hybrid power with zero-emission range, representing the future of luxury driving.

Luxury BMW Lineup

BMW XM
BMW XM

The BMW XM stands as the pinnacle of BMW luxury SUVs, offering a 4.4-liter twin-turbo V8 paired with an electric motor for up to 748 hp in the Label Red edition. Its leather interior, adaptive M suspension, and electric range of ~30 miles make it ideal for drivers seeking both power and cutting-edge luxury.

BMW i7
BMW i7

The BMW i7 redefines electric luxury sedans with up to 650 hp, advanced driver assistance, and an impressive 560 km electric range—perfect for executives seeking zero-emission refinement.

BMW 7 Series
BMW 7 Series

Renowned for its serene ride, executive rear seating, and gesture controls, the 7 Series embodies classic BMW luxury with modern innovation and unmatched comfort.

BMW X7
BMW X7

A full-size luxury SUV with refined suspension, premium materials, and three-row comfort—perfect for families wanting upscale versatility.

Other notable luxury contenders include the BMW 7 Series, renowned for serene ride quality, executive rear seating, and gesture control interfaces, and the BMW X7, a full-size luxury SUV that comfortably seats six with a refined suspension system and premium materials throughout.

Jackie Cooper BMW proudly carries these models, including special offers on the New X7 SRPs and New X5 SRPs, giving Edmond-area customers access to these luxurious vehicles.

Luxury vs. Premium: Understanding the Hierarchy

While often used interchangeably, "luxury" and "premium" occupy distinct spaces in BMW's automotive branding. Understanding this hierarchy helps Edmond and Bethany drivers make informed decisions tailored to their lifestyle needs.

Luxury Vehicles

Luxury vehicles, such as those outfitted with BMW's Executive Package, emphasize exclusivity, craftsmanship, and elevated status. These models typically feature bespoke materials, advanced comfort features, and comprehensive technology suites, providing an aspirational experience.

A 3 Series with the Luxury Line package brings chrome accents and enhanced interior materials, positioning it toward the luxury end of the spectrum with premium finishes and refined elegance.

Premium Vehicles

Premium vehicles focus on delivering high-quality features at a more accessible price point. They offer refined styling, solid performance, and a host of modern conveniences, but may not include all the bespoke touches found in luxury trims.

The Premium Package adds practical tech features that enhance driver convenience without fully entering the exclusive luxury territory, making it ideal for those balancing cost and comfort.

M Sport vs. Luxury Line: Key Differences

Choosing between the M Sport and Luxury Line packages depends mainly on your preference for driving dynamics versus refined elegance. At Jackie Cooper BMW, you can explore these packages on a variety of models from the 3 Series sedans to the versatile X5 SUVs.

M Sport Package

Focused on sportiness and aggressive styling, this package includes aerodynamic body kits, larger wheels, and sport-tuned suspension with blacked-out grille surrounds.

The interior is outfitted with M Sport steering wheels and sport seats that sharpen handling at the expense of a firmer ride. This package appeals to drivers from Mustang and Piedmont who prioritize performance and road presence.

Luxury Line Package

This package emphasizes premium materials and comfort-focused design. It features chrome exterior accents, wood or aluminum interior trim, and plush leather seats.

The focus is on a smooth and luxurious ride, making it ideal for those in Moore and Choctaw seeking elevated elegance and refined comfort without compromising on everyday drivability.

BMW Luxury Seating Package
BMW Luxury Seating Package Interior

BMW Luxury Seating Package: Features and Benefits

The Luxury Seating Package is a standout feature for those who value comfort during every mile. It includes:

  • Multi-contour front seats with up to 20 electronic adjustments covering lumbar support, headrest positioning, and thigh support.

  • Massage functions tailored to different areas such as the back and shoulders, with adjustable intensity.

  • Heated and ventilated seats provide comfort year-round.

  • Rear seat enhancements, including heated seats, reclining rear passenger seats in select models, and even tablet mounts for rear entertainment.

  • Passenger seat control from the driver's side for increased convenience.

Such features ensure that both driver and passengers enjoy a highly personalized, luxurious seating experience—ideal for extended drives from Edmond to Guthrie.

BMW 3 Series Luxury Package Explained

BMW 3 Series Luxury Package Explained

The BMW 3 Series Luxury trim exemplifies executive car comfort and style, perfect for professionals in Edmond seeking a refined driving experience. This trim elevates standard features with:

Dakota Leather Seats

Supple and durable Dakota leather upholstery provides exceptional comfort and a premium feel, combining elegance with long-lasting quality for daily commutes and long journeys.

Chrome and Wood Trims

Fine chrome accents and authentic wood trims enrich the cabin ambiance, creating a sophisticated atmosphere that reflects attention to detail and craftsmanship throughout the interior.

Enhanced Exterior

Larger 18-inch alloy wheels paired with additional chrome exterior detailing elevate the vehicle's presence, combining sporty aesthetics with refined elegance for a commanding road presence.

Comfort Features

Dual-zone automatic climate control, cruise control, and rear parking sensors ensure convenience and ease of use, making every journey more comfortable and stress-free.

Engine Options & Performance

Engine options range from the efficient yet potent 320d diesel to the robust 335i petrol engine, striking a balance between fuel economy and spirited performance. For clients prioritizing both style and substance, the 3 Series Luxury package remains a top contender.

BMW Packages & Models Guide

BMW Executive Package vs. Premium Package

Understanding the nuances between the Executive and Premium Packages helps tailor your BMW to your expectations:

Premium Package

Enhancing daily usability and infotainment integration, this package includes a head-up display, wireless device charging, Harman Kardon surround sound, and remote engine start.

Executive Package

Builds upon the Premium Package by integrating lavish touches like ceramic control knobs, power rear and side window shades, a panoramic glass roof, and advanced driver assistance technologies.

For Edmond-area drivers who value both technology and luxury, the Executive Package represents the pinnacle of refinement. At the same time, the Premium Package offers a compelling blend of features for those seeking a balanced upgrade.

Affordable Luxury: Cheapest BMW Models in 2025

Luxury isn't confined to flagship models; Jackie Cooper BMW offers several accessible options that deliver the BMW essence without premium price tags:

1

2006–2011 BMW 3 Series (E90)

Provides a balanced ride and reliable performance, priced between $4,000 and $8,000.

2

2013–2017 BMW X3 SUV

Blends utility with luxury, making it an excellent choice for Edmond-area families.

3

2014–2016 BMW i3

Electric model offers a compact, eco-friendly option with cutting-edge technology.

4

2001 BMW 530i Sedan

Delivers timeless style and smooth driving dynamics.

5

2007–2013 BMW 1 Series Coupe

Balances sporty handling with affordability.

For those considering pre-owned vehicles, Jackie Cooper BMW's All Used Vehicles inventory offers a broad selection with certified options and expert guidance. To maximize your investment, use our Value Your Trade tool to get the best deal on your current vehicle.

Is the BMW Premium Package Worth It?

The BMW Premium Package enhances driver convenience and safety, making it a worthwhile investment for many Edmond commuters:

Key Premium Package Features

  • The head-up display projects essential driving information onto the windshield, enabling drivers to maintain focus on the road.
  • The Harman Kardon sound system delivers crisp, immersive audio for a superior in-cabin entertainment experience.
  • Remote engine start allows pre-conditioning of the cabin temperature, a valuable feature during Oklahoma's hot summers or chilly winters.
  • Wireless charging and advanced navigation systems keep you connected and on course with minimal distraction.

These features collectively elevate everyday driving, delivering a blend of luxury and practicality that resonates with discerning buyers.

BMW vs. Mercedes: Which Brand Defines Luxury?

In the ongoing debate between BMW and Mercedes-Benz regarding luxury, each brand presents its unique strengths:

BMW Luxury Vehicle

BMW

Embodies sporty performance with a driver-focused cockpit, dynamic handling, and sleek, aggressive styling. It appeals to buyers who value athleticism and precision.

Mercedes-Benz Luxury Vehicle

Mercedes

Emphasizes comfort, smooth ride quality, and opulent interiors with features like massage seats and ambient lighting. The epitome of refined luxury.

Which Should You Choose?

Choose BMW if: You prioritize sporty handling, engaging driving dynamics, and a more athletic driving position. Perfect for those who love winding roads and spirited driving.

Choose Mercedes-Benz if: You value supreme comfort, a plush ride, and opulent interior amenities. Ideal for long highway cruises and those who prefer to be driven in luxury.

Both brands offer advanced safety features and state-of-the-art infotainment, but Mercedes often edges ahead in cabin luxury while BMW excels in driving engagement. For Edmond drivers, the choice depends on whether you desire a sportier connection to the road or a serene, plush ride.

Explore our luxury BMW options at Jackie Cooper BMW and experience firsthand the balance of performance and comfort.

Explore Jackie Cooper BMW’s Luxury Inventory and Services

Jackie Cooper BMW proudly serves Edmond and its surrounding communities, including Mustang, Piedmont, and Choctaw, offering an excellent selection of vehicles equipped with luxury packages

  • Choose from our New BMW SUVs if: You’re looking for the latest in BMW engineering, advanced technology, and uncompromising performance, with options tailored to meet your lifestyle needs.

  • Explore our New BMW Sedans if: You prefer refined comfort, dynamic driving, and iconic BMW styling designed to elevate every journey.

Visit us at 14145 N Broadway Ext, Edmond, OK 73013 to browse our luxury inventory, including All New SUVs and All New Sedans tailored to your tastes.

We also offer specialized services to help maintain the luxury performance of your BMW. Schedule your next appointment with our Service Department staffed by certified technicians dedicated to preserving your vehicle’s excellence. For repair or replacement parts, visit our Parts Department to access genuine BMW components.

Take advantage of ongoing savings with our Service Specials, Pre-Owned Specials, and New Vehicle Specials. To ensure you receive the best value for your current vehicle, use our Value Your Trade tool online.

Jackie Cooper BMW is your dedicated luxury automotive partner in Edmond, OK—delivering premium performance, unmatched service, and the ultimate BMW experience.

© 2025 Jackie Cooper BMW

View 0 in stock

Like this feature? See all vehicles with

Like this feature? See all vehicles with

Like this feature? See all vehicles with