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M. THE MOST POWERFUL LETTER IN THE WORLD.
M generates performance unlike anything else. And after four decades of delivering hair-raising thrills, it’s still pushing the limits. But don’t just take our word for it. See for yourself when you grip the wheel of any vehicle from our M Family.
BMW M is all about the fascination of driving – both in day-to-day traffic and on the racetrack. The brand radiates power and superiority and remains supreme at all times.
BMW M Certified Centers give customers the opportunity to see BMW M in action. See, hear, and feel BMW M like never before. M Certified Centers showcase what makes the BMW M Brand so special: Ultimate Driving Dynamics and a top-notch look and feel. The M Showrooms are truly one-of-a-kind, boasting outstanding interiors and first-class multimedia presentations, creating the perfect environment to present our finest Automobiles.
We know our M customers are extraordinary – and deserve customer service to match. First-class advice and assistance is integral to the BMW M Brand experience. BMW M sales and service experts are the crème de la crème at BMW. Handpicked, they receive extensive training at various locations. They know our Automobiles inside and out – so our customers can be sure of in-depth, up-to-the-minute advice.
WHAT IS AN M CERTIFIED DEALER?
We are proud to be an authorized M Certified Dealer. The goal of the program is to provide support and training on M models to offer the ultimate experience for M clients. M Certified Center benefits include:
- Expert Training: To maintain M Certification, personnel will participate in annual M training. This training is exclusive to M Certified Center staff and is led by top M Brand experts. Center personnel will engage with a suite of BMW M products, learn critical updates, and be trained on the engineering and technical advantages built into every M vehicle that differentiate BMW from our competitors.
- Specialized Showroom: M Certified showrooms combine first-class interiors with engaging M Specific multimedia product presentations to create the perfect environment to present our automobiles.
- Additional Benefits: Other program benefits include exclusive eligibility for incremental M Products, exclusive opportunities for in-dealership M Test Drive events, and special sneak previews of M products.
